I came by an article that is very interesting and will have great effect for all marketers and many in the affiliate marketing world. Soon the FTC will be implementing new rules.
Here is the full version
http://ftc.gov/os/2009/10/091005endo...esfnnotice.pdf
It is definitely worth the read, so take note. Any affiliate link will be seen as an endorsement and if you earn a commission you will need a disclosure!!
This is creating a lot of noise int he marketing industry as fines may cost you up to $11,000...