[Michelle]

Press Releases are powerful tools in marketing so in intense of it is very vital. It can actually drive in or scare away readers. A well made press release in the correct format may make take you few days to be materialized. However, this time is definitely a worthwhile investment of your marketing time.


Press release format

1. Release instructions
Include in a few words on when the information can be released e.g. "For immediate release" or "for release on October 30, 2003"

2. Headline
It is a short, attention grabbing line. Avoid using exclamation marks, marketing approach or any keywords that can be associated with selling for readers might think that your trying to offer them something. Avoid using hype-bloated phrases like "breakthrough", "unique", "state-of-the-art", fo they may scare readers away.

3. Summary
An extension of the headline and consolidation of the body. Just a couple of sentences outlining the major points.

4. Body
It is advisable to start the first sentence using the following format:

City, State (or country), Month, Day, Year -

..then go into the story itself. Be sure that details are correct. Keep your sentences short and use paragraphs every 5-6 lines if possible. The body should not exceed 500 words. If you can say it in two pages, great. If you can say it in one page, better.Longer press releases might appeal boing to the readers. Always write it from a journalist's perspective. Never use "I" or "we" unless it's in a quote.

5. Additional information
It is usually the website that the readers can visit to acquire additional details o interests not mentioned in the press release.

6. About
Few sentences about the company; its short background, performance and products/services that it offers.

7. Contact information
This is usually for the use of the company whom you are submitting to. Include:

Contact Person
Company Name
Phone
Fax
URL
email address