Competition - Win a completely new blog design worth $799
You gotta hand it to the guy. This offer is really 'smart'. It's about maximizing marketing results utilizing the most cost-effective method.
- Start a competition
- Prize is a 'service'. Redesign your website. The price of the service is $799 and it's by really establed web designers.
- By creating a buzz, and even by providing the service for free, they will still get an additional website to showcase.
- Create a buzz big enough, and everybody will want to see the before and after results. Especially the losers of the competition who wonders what they missed.
- In fact, the losers might be so impressed that they may decide to buy the service.
- Isn't it convenient (or intentional) that the participants are intended to be website owners/bloggers.
Only hope that they're not giving the prize to one of their 'associates' cuz who knows? There's no one to regulate this. So at least:-
- Promise a thorough explanation as to why the winner won
- Utilize neutral third-party judges. If it's the organizer then...
Anyway, there's tons of marketing stuff out there that merchants or affiliates can try out.