Identify and cultivate relationships with your super-affiliates.

[Gajandra D]

These are the folks who steadily market you and your products and bring in consistent prospects. Write them personally. Thank them when they've had a really great month promoting you. If you like, offer bonuses to show you really appreciate them. A really great strategy would be to send them a free copy of your product, or free admission to a workshop. They'll probably be willing to write you a product review/testimonial, and they will be even more enthusiastic about promoting you! And don't forget the up-and-comers -- they may not be sending you much traffic now, but if they are doing the right things, they'll be your future super-affiliates.

Up -and comers are usually enthusiastic about promotions so push them in the right direction and nuture them as you would your top affiliates.

[Tephus]

No doubt, super affiliates are very important. They should be treated like royalty, getting premium rates and various perks you just mentioned.

[David Tan]

Get ready for super-affiliates to demand higher commission rates from you. If you're not ready for this and provide an anticipated response, it could ruin the relationship. You might think that super affiliates might not want to lose out on your oh so 'lucrative' affiliate program commissions but consider that they are running multiple affiliate programs, dropping one to try out others doesn't lose them much money overall. In fact they may already be doing this regularly to try out new programs and improve their overall affiliate revenue.

Better to keep a super affiliate than to drop them.

[drasticfantastic]

The Pareto Principle states that in most situations, 80% of the results come from only 20% of the effort. And super affiliates are that 20%, which is why merchants should value them above all else. They are the backbones of the network and they bring in the sales and leads.