Simple method to increase effectivness of ad or site design

[David Tan]

How A Pretty Face Can Push Visitors Away

It's a very interesting article based on a simple method to increase the effectiveness of the image you use on your site/ads.

And it's... eyes direction. Photoshop if you have to but make the eyes face the content that you want users to focus on. Otherwise it might have a negative effect by distracting you from the content! You can also use a picture where the person is facing the focused content. Based on the comments, it is said that an image of a woman works better than an image of a man. Also, sites with images of people feel more 'personal'.

In affiliate programs, you see that there are alot of merchants who do not seem to apply much of the methods above.

Any merchant or affiliate reading this can learn to do something so simple which can raise the effectiveness of your referral efforts.