Amazon Widgets

[Gajandra D]

Hey i happen to chance upon this article on all the widgets that Amazon has. These new widgets are small, visually dynamic, easily configurable widgets and allow you to feature products from Amazon on blogs, websites and social networking pages. In as little as one minute, you can populate a widget with your favorite Amazon products, your comments about those products, and select from a set of color and layout themes to match both your mood and website.

[David Tan]

So it's a method to feature Amazon product in a sleeker, more interactive and ESPECIALLY more personalized way.

Considering advertiser's ads are usually duplicated and featured in blogs and websites everywhere, it's refreshing, eye catching and certainly more informative to view something different. If I've seen the same ad a thousand times, I'm gonna be very numb.

But with this method Amazon gets to feature more of their products, allowing affiliates to easily customize what to feature as well as making it personal so the customer will feel that time and effort was put into it. If they're a big fan of your articles or if they consider you an expert, then your recommendations will hold even more weight.

Customize, personalization. Every ad will then be different, more relevant to the page content and ultimately more effective in generating sales for Amazon.

[Tephus]

Personalization is particularly important to effectively convert your traffic. That's what Adwords is doing. It only makes sense to let the blogger control what to feature in the ads because he/she knows the audience best.