By the way things are going through, from the continuing saga of the
Yahoo and
Google competition, as I see it Google is leading the way because of Google has its "
GoogleEarth" feature which attracts of online viewers and publishers at the moment the said part was launched.
Media companies has the potential growth since they joined the internet, their influence and existence for a while in the net has included the search engines, publishers and software companies as a whole to join their respective organization.
It is now rumored that as Google grows, it now targets media organizations, particularly, NBC Universal and Dow Jones. Although Dow Jones owns the Wall Street Journal, these mean that Google could really extend its empire and swarm the market with new ideas. Ad revenues are the core factor of the company's crawl for profit. As seen during the last quarter of 2006 and earlier, Google has acquired three companies for Ad revenues alone, particularly You Tube.
It is also reported that aside from the future acquirement of media organizations, the company is thinking about some other ways to market, even off-line businesses such as outdoor billboards, tv and the like. But to make these effective marketing, they need a good media partner. Read the full article
here.