There are A LOT of advertisers on the Net now promoting
Affiliate Marketing and internet sites selling digital ebooks and other such products, using techniques that could be called both questionable morally and ethically, or even legally.One such book recently that is very popular is called The Rich Jerk....it is popular, but gives advice to people to use tactics that are morally unethical...thus, the term "rich jerk"....Seems like the search engines themselves will start changing their entire set-up of their programming to prevent these scam artists from making money off of them.