Quote:
Originally Posted by mini_0
Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
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This is an essential way of ad placement. Having it above the fold can let people look at it first and probably click on them.
That large rectangle above the fold has always been killing clicks and gave much profit for me. .. lol