Black Hat Search Engine Optimization

[Thesa]

What is Black Hat SEO?

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.

These black hat SEO techniques usually include one or more of the following characteristics:

• Breaks search engine rules and regulations
  
• Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
  
• Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Currently, many black hat techniques were legitimate earlier, either due to over usage or illegal usage, they are no more acceptable.

They might provide short-term gains in terms of rankings, but sooner or later the search engines shall find out and your site can be banned.

In order to gain quick returns at present via illegal means, you are inviting trouble in the long run in terms of goodwill, trust and credibility among the net users.

[Thesa]

• Keyword stuffing: Packing long lists of keywords and nothing else onto your site will ultimately invite penalty from the search engines.
  
  Therefore, you should learn how to find and place keywords and phrases the right way on your Web site.
  
  
• Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
  
  
• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

As a conclusion, "Black Hat SEO" looks tempting as you do get benefit quickly (good ranking) but eventually you pay a heavy price by getting the site banned.

Therefore, it is ethical to use efficient search engine optimization techniques to get your site ranked higher, and stay away from the Black Hat SEO techniques.

[marketraise2007]

The dark side of SEO known as Blackhat “BH "derives from the white hat and black hat label from the early hacker days. Because most people nowadays see hackers as someone who is evil and malicious, but really a hacker was just someone trying to learn more about computers, and gain more insight into it. Obviously once malicious hacking took place, it gave the term, “hacker” a really bad rep, so the good guys labeled the bad guys as black hatters, and themselves as white hatters.
Now, it’s a pretty well known fact that, this isn’t like Star Wars where if you drift over to the dark side, you can never come back to the good side. It doesn’t work like that, even though most people think so.I am a firm believer that to be absolutely amazing in the entire art of SEO (because it truly is an art to master) you must know both sides, white and black. For people that swear by only knowing white hat seo and never meddling in black hat, they are either lying, because everyone gets curious sometime (and let’s not forget, some tactics labeled BH now at some point was considered legal and WH years ago) or they are selling themselves short by not learning as much as they can about SEO.
I think people need to learn both parts. Even if they are so anti-black hat seo, it’s something you have to learn just to know or seperate your methods and tactics with when optimizing a website for the search engines.

[Marisse]

Nice post here.

[Niche]

I advice that you stick to white hat SEO techniques on your money sites

I have stuck to white hat SEO with my websites and have several Number one positions and first page above the fold positions on search engine results pages.

I even rank for search terms i was not targeting.

I have however learned all I can about black hat because to be successful in this business, you really need to keep an eye on what your competitors are doing.