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Google has now confirmed that user-identified click-fraud (the clicks not already filtered by Google) is actually less than 0.02% of all Google clicks. In addition, the average rate of invalid clicks (Google’s term for clicks that are filtered automatically and not charged to advertisers) is less than 10% of all clicks.

In an effort to respond to concerns raised by advertisers and so-called click fraud detection companies, Google also plans a number of initiatives for the coming year. Advertisers will get enhanced reporting, a Google guide to click fraud, and a standard method for reporting invalid clicks to Google. The most intriguing new feature will no doubt bring applause, but also call the bluff on advertisers claiming click fraud foul.