Quote:
Originally Posted by JediBot
Somehow I think building links has a higher gravity than the contents. People always said contents is king..but it could be the other way round 
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Link building has high value, but it means absolutely nothing without content. If you build good content people will be happy to link to you so having good content will only 'help' your link popularity in my opinion.
I 'do' agree that having lots of 'quality' links to your site is important, but these days search engines gauge a lot more than just link backs as most of you know.