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Do you know what Google Adsense is ?

Sometimes we cannot take things for granted, for example, one of my friends for several years spoke to me and I just realised that all this time, he though Adwords was Adsense. Shocking! Well shocking to me anyway.
That’s why I would like to create a section here. A beginner’s guide to Google Adsense. Everything a beginner need to know on Google Adsense.

When you are searching with Google you will see some results on the right hand side of the search results. These are called Google Adwords. They’re advertisements which people pay for. Everytime you click on the adwords, the advertiser is charged a certain amount. This is because the adverts are paid for on a as click basis. For example, if 3 people clicked on your advert 3 times, then you will be charged 3 times. This is what is called “Pay per click” or PPC.

Google Adwords are used for marketers who cannot get high on the search engines naturally. Therefore why bother fiddling about with the website where you can pay for the rankings. Of course, the more you pay per click, the higher your ad will appear up the search engine page

On top of the Beginner’s Guide To Google Adsense, maybe I should write one for Adwords as well

Adsense are ads which look similar to Adwords but they can be customised with several options such as the background colour, border colour, colour of the fonts, colour of the hyper link and also the size of the box.

Adsense can be put on a website and it will display the appropriate Adwords which is related to the content. This works very much like the Google search page results. Therefore one of the most important message for the Beginner’s Guide To Google Adsense is build a website which contains valuable information. Adsense will pick up on the keywords of the content and will display the appropriate ads.




AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

They use a wide range of traffic generating techniques including but not limited to online advertising.
They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.

They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.



History

The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss. A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998] Oingo focused on semantic searches rather than brute force string searches.[3] Oingo changed its name to Applied Semantics, which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.


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