[Ronald Marva]

What are you doing wrong with regard to your ads campaign?
Well, there's plenty of reasons why your ads would not work for you. Let me stipulate some of these reasons:

1. Placement -
One of the most common mistakes in ads campaign is the ineffective placement of ads. Placing the ads into the the site's content generates the highest conversion. This is why- it is said that Text links generate more conversion because you can place text ads directly into your content.
Conversely, you should avoid placing your ads in the section usually or most likely to be avoided or scrolled passed.

2. Symmetry
Another way to optimize your ads is by creating symmetry with your web site's content. As the saying says in Advertising: "Making your ads not look like ads is the key to your advertising success". Try to blend in the ads into your content.

Try working on these concepts and see if you can produce better results. The key is to keep experimenting until you get it right.