How do we know what we are getting in return for all our marketing efforts?

[Ronald Marva]

We spend marketing dollars to display at trade shows, to advertise in various medium, to attend events, to hold conferences, and to produce marketing material for campaigns. How do we know what we are getting in return?

[mini_0]

well , the cheques of dollars will show that all . Why not up in the markets , returns are higher number of sales .
Or if you are talking about keeping a check on your capaigns there is a tool for every thing . keep track of your visitors , where they come from , who makes the most sales and what they prefer the most . This will help to improve more too .