Keywords in your Ad Title for Google Adwords will get you higher ranking

[mini_0]

The text of your ad will have a lot to do with the position of your ad
in Google.Try to always have the words of your keywords included in the first or
second text line of your ad.
For example:

If one of your keywords is "music downloads", your initial text should
be "Unlimited music downloads". This way, Google will give preference
to your ad giving it a higher position without needing to bid more for
it, and not only that. The text will appear bolded, making your ad more
appealing for this search.

[Hope]

Because search engines has an idea on SEO strategy, it is very appreciable for other advertisers if the keywords would be very much related to the Adword system of Google, the system is the ad core of google.

[mini_0]

Also the other advantage of having the keyword ( that is searched for ) in your title is that the search engines automatically bold them out and that make your own advertisement look more relevant with what the user has searched . Also the keywords that come in lines two and three are also bolded out . But the most important is the meta title , and if that srikes the user's attention, you are bound to get a targeted click through, at least .

[trainsem]

Originally Posted by mini_0

The text of your ad will have a lot to do with the position of your ad
in Google.Try to always have the words of your keywords included in the first or
second text line of your ad.
For example:

If one of your keywords is "music downloads", your initial text should
be "Unlimited music downloads". This way, Google will give preference
to your ad giving it a higher position without needing to bid more for
it, and not only that. The text will appear bolded, making your ad more
appealing for this search.

This needs more detailed explanation. The position depends on amount of bid, the number of times the ad is clicked and your landing page's relevance to the keywords.

If you use dynamic keyword insertion, the typed keyword will appear in the headline (and in the description if used there) unless it is longer than 25 characters, in which case the default headline will show. This usually (but not always) causes the ad to be clicked more often. Sharp copy also causes more clicks. This means more money for Google, so your ad is promoted without spending more.

DKI headline:
{KeyWord:Some Default Headline}

[SpaceBOT]

Originally Posted by trainsem

DKI headline:
{KeyWord:Some Default Headline}

Wow! I was always thinking why google doesn't allow dynamic keywords and now it appears they do and I just didn't know about it! Good post trainsem.

Perhaps you want to make a new thread on using dynamic keywords on google adwords. I think it would be something new to a lot of affiliates here.

[prince24]

thanks for sharing the information

[trainsem]

I suggest a separate forum on Advertising is needed to discuss AdWords/YSM/adCenter, arbitrage, and other PPC/CPM models.

[zul200289]

yup, i agree.

they're a topic of their own.

[zul200289]

What's important is RELEVANCE.
If your adcopy is not RELEVANT to the keyword, you'll get google SLAPPED.

Such as:
1. A ridiculous min price bid for a keyword.. $10 a click?? WTF???

And.. if your adcopy is not RELEVANT enough..

You'll be paying a lot more (such as $1/click!!!) but still get a very low positioning in the ads

Originally Posted by trainsem

I suggest a separate forum on Advertising is needed to discuss AdWords/YSM/adCenter, arbitrage, and other PPC/CPM models.

yup, i agree.

they're a topic of their own.