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Adwords' rules on destination URL

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06-21-2007, 10:07 PM

Ronald Marva Ronald Marva is offline

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Adwords' rules on destination URL

The destination URL is the online address of the landing page to which an ad will actually link. Here are the guidelines to ensure users clicking on AdWords ads will get what they are looking for. The ad will not be approved if your destination URL does not meet all three of the following rules:

* It must link to a working website.
* It must not link to a site that is under construction or broken.
* It must not require a program other than the browser to view the landing page. In other words, the destination URL must be an HTML page.

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