There are many good SEO tips on ranking your pages higher . If you are using images in your page , you should make it a good point to add the ALT tags to them as google reads them , and they might show up in google's and other serach engines image search and hence you wont mind traffic from that . Also , if your website is about a particular niche , then you must have that keyword at least three times in the page , this is same as a content laden pages that the search engines love . that is not there are things like keyword density , meta tgs etc. that too play a great role .
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