Size Does Matter -- for Banner Ads

[Andrea]

The over-all appearance of the banner is not the only thing to be considered when choosing the right banner ads for your site. You have to consider the size or how long it takes to load. If it takes too long, then the viewer might loose interest and shift to another part of the site. Aside from that, it affects the time to load your entire page as well. Based from experience, the simpler or smaller ones get the most clicks. So be sure to check the size first before placing the links.

[Manny]

I agree Andrea. In fact the bigger the banner or creative that you have placed on your site, downloading time gets slower. MOst of the top performing links are those of the smaller ones.

Do not underestimate the importance of well-designed 88x31 pixels buttons. Many affiliates love them because they can fit them in just about any place on their websites.