Giving your Website an Identity

[Andrea]

Web sites that are targeted on a specific audience are more successful in terms of sales rather than those who have a more general audience. The key is giving your website an identity. It's also essential that you promote products that you believe in and those that are applicable to you. This provides a more sincere approach to your marketing. For sites created and managed by females, they can focus more on beauty and fashion items. Males, on the other hand, have an inclination for gadgets. Its useless to add items that are not related to your site for this will only compromise the identity if your site. If your site is about flowers, then adding a product such as gaming software would be a distraction on the general theme of the site. If you were to purchase let's say jewelry, would you purchase it from a site that deals on mothers or a site that's centered on computers? The identity of the site and the people behind the site play a major role in the decision making of the consumers.

[Manny]

I agree Andrea. In fact, buyers online will look for targeted keywords depending upon their needs. Sports apparels will be displayed but when the buyer sees that the page offers webhosting, naturally, he'll just leave. It's an opportunity lost.