Google are introducing a "cost per action" advertising

[bullseyeram]

Google is introducing a "cost per action" advertising program. By an "action" I mean rather than you having to pay per click, you pay every time someone clicks on your ad and then carries out a desired action such as buying a product, or filling up forms.

Rather than paying for when someone clicks on your ad in the Google listings, you will only pay when someone gives you their email address or purchases. In other words, you will be paying Google per lead.

This new advertising model will open up so many new options for marketers. We can start our own e-letter and build a list on autopliot. We can build an email list and market our products or become an affiliate to other people's products and market them to our list for a commision.