[Manny]

There are numerous concerns as far as Affiliate Networks are concerned. One of the major concerns has to do with the networks themselves. When merchants hire networks with a revenue share model, they have an understanding their network is looking out for their best interests. In many instances this is not the case. With the rev share network model, both affiliates and networks are earning commissions based on referrals and/or conversions, therefore, is it really in the network's best interest to select affiliates on behalf of the merchants which has trusted them to do so? I think not... The responsibility of selection is being placed on the shoulders of the internal affiliate marketing manager who should be focusing their attention on providing affiliates with the most up to date banners, promotions, and offers to assist the affiliate in doing their job; which is to driving converting traffic and increasing online acquisitions.