Advertising and Marketing plays a pivotal role in the affiliate marketing industry. What works best and what's the difference between the two?
I think personally that the best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices ofadvertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
Advertising on the other hand only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
So what do you think works best in Affiliate Marketing?
Now you take your pick.
