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Originally Posted by annie
Call me naive but this is totally new to me. I only learned about search engine math since I started affiliate marketing. This kind of information is very useful not only in affiliate marketing but in research in general. It would be very helpful to internet amateurs to have tips like these accessible or better yet, shown on search toolbars. Usually, I just write all the words down. Now, I can specify the results to let's say pages that contain information on Brad Pitt and Angelina Jolie by typing +Brad Pitt +Angelina Jolie so I won't get results that contain only Brad Pitt or Angelina Jolie in general. Or I can type +Brad Pitt -Angelina Jolie to get results containing only Brad Pitt and remove those that contain Angelina Jolie. The list goes and I suggest you look deeper into this if you're a newbie just like me.
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In fact you can have the combinations, as Search Engine Math truly is.
Using The - Symbol to Subtract
Sometimes, you want a search engine to find pages that have one word on them but not another word. The - symbol lets you do this.
For example, imagine you want information about Affiliate Networks but don't want to be overwhelmed by pages relating to the Affiliate Programs. You could search this way:
affiliate networks -affiliate programs
That tells the search engine to find pages that mention "affiliate networks" and then to remove any of them that also mention "affiliate programs."
Using Quotation Marks To Multiply
Now that you know how to add and subtract terms, we can move on to multiplication. As in normal math, multiplying terms through a "phrase search" can be a much better way to get the answers you are looking for.
This is where you tell a search engine to give you pages where the terms appear in exactly the order you specify. You do this by putting quotation marks around the phrase, like this:
"affiliate networks"
Now, only pages that have all the words and in the exact order shown above will be listed. The answers should be much more on target than with simple addition.
Combining Symbols
Once you've mastered adding, subtracting and multiplying, you can combine symbols to easily create targeted searches.
Remember the affiliate networks with no affiliate programs? What if you wanted affiliate networks with no affiliate programs but specifically with affiliate marketing forums?
"affiliate networks" -affiliate programs +"affiliate marketing forums"
Try this and you'll find your search way above the rest.