Get More Out of Adsense - Tips to Improve Contextual Targeting on your Site

[marketraise2007]

Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on.

1. Avoid too much content on a page
If Adsense does not understand what is your page is about, it cannot deliver ads targeted to its content. Although a human being can easily tell what a web page is about by taking a glance at it, computer algorithms are no so intelligent. If your page contains too much content, chances are that it also contains too many seemingly unrelated keywords. Adsense becomes confused and displays PSAs or ads unrelated to the topic of your page. Try dividing the page into smaller ones, each focusing on just a few related keywords.

2. Avoid too little content on a page
If your page contains lots of graphics and very little text, Adsense may have a hard time figuring out what it is about. This is especially true when the bulk of your content is derived from graphics and scripts. When possible, use text rather than graphics to display website names, page titles, and headline texts. Make certain to include your keywords in the title of your page and repeat them throughout the page. Avoid hiding your text through sneaky tactics, such as using tiny fonts or making your text the same color as the background. This may be construed by search engines as spam.

3. Repeat keywords that you are targeting
Keyword repetition makes it easier for Adsense to decipher what your page is about. Do this in moderation as excessive repetition may be considered spam by the search engines. Excessive repetition may also make your writing sound awkward to the human reader. Instead of repeating the same keyword more than 5 or 6 times on a page, use synonyms and related keywords. For example, instead of repeating “Adsense optimization” 20 times, you might try alternative phrases like “increase Adsense revenues” or “earn more from Adsense”.

4. Avoid acronyms
I once wrote an article on pay-per-click advertising for one of my sites. When I uploaded the article to my site, I was surprised to find that all of the ads showing on the page were for Apple computer products and had nothing to do with pay-per-click. It later occurred to me that instead of repeating “pay-per-click” over and over in the article, I used the acronym “PPC” numerous times. As it turned out, “PPC” also stands for “PowerPC”, Apple’s line of Power Macintosh computers, which explained why I was getting all the Apple related ads. When I replaced all the “PPCs” with “pay-per-click” and “pay per click”, the problem went away.

5. Choose keywords with commercial value
You may get public service announcements rather than paid ads if your page deals with a subject matter whose keywords no one bids on. A remedy for this is to incorporate keywords with commercial value into your manuscript. For instance, if your page is on some obscure medical condition, you might try sprinkling a few drug names into your document to make it display paid ads rather than PSAs.

[Ronald Marva]

These tips are invaluable to maximize revenues from Adsense. Careful observance of these tip would help avoid your web pages from being filled with public service announcements and unrelated ads. Google’s algorithm needs to be spoon fed to get better results in figuring out what a web page is all about.

[Thesa]

Getting banned from Google Adsense is not a pleasant thing as it means loss of face, credibility and money also. You may get a warning or your account can be disabled and there is not much hope for any feedback as Google is not obliged to give any explanation for their actions.

Some webmasters and affiliaters use Google Adsense to generate their total income from the websites and the account can hold many different websites. In that case, every website is disabled at one time and the existing click-through earnings are refunded back to the advertisers.


One can protect oneself from getting banned as there are specific rules in the “terms of service” which every Google Adsense Webmaster accepts which are as follows:

1. Do use the Adsense approved formats only
2. Do keep your click-through data and income private.
3. Don't display Adsense on registration or thank you pages.
4. Don't use Adsense code and a competitor's content-targeted advertisement on the same page.
5. Don't encourage anyone else to click on ads.

For more information, please refer to the following links:

https://www.google.com/adsense/policies
https://www.google.com/adsense/terms


Ways to get banned

If a Webmaster clicks on the site’s own ads, it is the easiest way to get banned:

• The number of click-throughs that are needed to get a site banned is not known, but Google Adsense watches for multiple clicks from the same domain. There are instances where people have got banned by clicking more than once from the same domain in a day. It is just to state that Adsense appears to place suspect sites on watch status until the action is duplicated.
  
  
• Spikes in click-through percentages are red flags as these sharp changes arouses the suspicion of the Adsense. It is like this; a site that had a consistent 1% click-through rate now has 10% click-through rate in a day, can become a suspect. Like the click-throughs , the number of click-throughs that are needed to get a site banned is not known.

How to safe guard your account?

The safety measure is to be honest and not resort to deceptive practices. They only work for a short period and come back to hurt the person who did it. Moreover, resist the temptation to click on your site's own ads.

[roseliabubakar]

Very good post all. Good info.

Just to share, I recently try using only image ads for my top of page ads. You know what, I have earned more clicks and earnings. Surprisingly, there was a click that earned me 2.53 !! But there were also clicks that valued at 0.01

I already try this for a week, the results, I am quite happy with the number of clicks and earnings. Will try for another week before I decide though.

From my experience with adsense, the large rectangle generates the most clicks and earnings. Its best to use the large rectangle near the top of your page and in between your content.

[SpaceBOT]

Good observation roseliabubakar.. I too think the large rectangle, with text ads inserted right into the article content works best.