Program Manager (cow) & affiliate (milk)

[David Tan]

Do merchants value their program managers. I've heard of merchants rewarding their top affiliates with tours, events, gifts, etc. As a merchant, which one is more important to you? Your top affiliate or your program manager (assuming both doing a good job). Do you love the cow or the milk?

[mini_0]

A program manager could be held responsible for managing a set or portfolio of projects. In fact this manager manages project managers.There are a few routes you can go when it comes to affiliate program management. You can pull somebody internally at your company into the position, hire an experienced affiliate manager, or outsource to an outsourced program management.Outsourcing an affiliate program is an increasingly popular option. On the plus side, you can get some seasoned pros to run your affiliate program without the bother of a learning curve, vacation time, benefits, etc.