Even though affiliate marketing spam is a huge problem for the commercial Web search engines, search engine representatives want to include affiliate content in search results (both paid and organic), especially if the content and content organization are unique. Consumers appreciate content that's tailored to their individual needs.
However, many advertising and affiliate marketing firms deliberately discount SEO as an online marketing strategy out of ignorance. This ignorance can get a corporate Web site into trouble if affiliates aren't managed effectively, and it can lead to thousands or millions of dollars in missed sales opportunities. Effective search optimization benefits everyone: end users, corporations, affiliates, and search engines. Learning how to do SEO is not a bad thing after all. Is it?
