One basic thing about Adsense

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There are lots of publications available that promise you the most confidential AdSense secrets for a lot of money. There is only one secret about Google AdSense: There is no secret!

"Why not?" you are probably going to ask. The answer is very easy: Google itself is most interested that as many users as possible use their advertising programs because that's what makes them successful, too. It would be absurd to hide some special properties just to let only a few users profit by these secrets.

To be able to optimize you must know that your profit is calculated from two main factors:

Profit = Clicks × CPC

CPC (Cost Per Click) is the amount that Google pays you if someone clicks on one of the ads.

The amount of clicks may be calculated this way:

Clicks = Impressions × CTR

CTR (Click Thru Rate) is the percentage of clicks in relation to the impressions of the ad. You may understand this value as the probability with that a user clicks on your ad.